Innovative ideas are invited to encourage the tourism of wineries and to introduce wine brands to a wider public
The most important wine producers have tried in recent years to introduce their brands to a wider public, not only through advertising their products directly but also through unique architecture designed by internationally Known architects.
This is the case of the Dominus Winnery in the Napa Valley, California designed by Herzog and de Meuron, Bodegas Ysios, the work of Santiago Calatrava and Frank Gehry’s Bodegas Marques de Riscal, both in La Rioja, Spain.
The competition is an attempt to get the contestants to reflect on these projects and to seek posible alternatives that promote a particular winery and improve the image of its brand.
For more information please see the competition website