Designing for the Olympics: a balance between "poetic requirements and pragmatic needs"
Pernilla Ohrstedt and Asif Khan, Kathryn Findlay and Populous’ Rod Sheard on designing some of the iconic structures of 2012
Though most of the architects of the official Olympic venues have had their tongues tied by the infamous marketing-ban, a few have escpaped by working for the Olympic sponsors, or even, in the case of Populous, becoming a sponsor themselves.
In this video Kathryn Findlay of Ushida Findlay talks about working on the Orbit, Asif Khan and Pernilla Ohrstedt talk about the Coca Cola beatbox pavilion and Populous’ Rod Sheard discusses the Olympic stadium:
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Readers' comments (2)
Great
Instead of the Coca Cola beatbox pavilion why didn't they juat provide some seats, shelter and a few free cans?