RIBA ‘disappointed’ that poor promotion left firms out of UKTI’s Olympic business summits
Leading architects say they have missed out on the chance to be part of Olympic networking events to promote British construction because the programme has been poorly promoted.
Practices including Make and DSDHA, which designed buildings in the Olympic Park, admitted they knew nothing about the programme, which was organised by the UKTI.
RIBA president Angela Brady, who is hosting a talk on Future Cities, said she was disappointed that the events, which have now closed for registration, were not better advertised.
Prime minister David Cameron wants Britain to win billions of pounds’ worth of contracts while political and business leaders from across the globe are in Britain for the Games.
A series of 20 summits will take place at Lancaster House in central London. Architects including Richard Rogers, Mike Taylor from Hopkins and Spencer de Grey from Foster & Partners will be speaking. But most architects approached by BD knew nothing about the events.
Ken Shuttleworth, whose practice Make designed the handball arena, said: “We’ve not been invited to any major UKTI Olympic networking events but we do keep our eyes peeled. It wasn’t on the UKTI website last time we looked… but is now.”
Deborah Saunt, of DSDHA which designed housing in the Athletes’ Village, said she would have liked the chance to mix with clients from emerging markets and show that Olympic architects were not “one-trick ponies”.
“It’s definitely a missed opportunity,” she said.
Ministers have drawn up a hit list of 50 major projects including the Rio and Sochi Olympics, the next two World Cups, seven new cities in the Delhi-Mumbai corridor, four cities in Taiwan, a string of hospitals in Kuwait and South Africa and the reconstruction of Libya.
Entire days of the summit will be devoted to China and Brazil, the previous and next Olympic hosts which are two of the most important emerging markets.
John Lyall, who worked on four projects in the Olympic Park, said: “This is the first I’ve heard of these events. It would be useful to meet these people as long as it’s not a scrum.”
Will Alsop said the people who had been invited didn’t need help with overseas networking as they already had work abroad.
“They have the well-established, older generation but the generation below me are not invited at all,” he said.
Meanwhile, Brady vowed to open up a media briefing she is hosting at Portland Place to architects and clients.
The UKTI refused to explain how the guest list was drawn up.
RIBA president Angela Brady has written to Populous asking it to denounce the Olympic marketing ban, BD has learnt.
Brady said the stadium designer could be inadvertently holding back other 2012 architects. The only architect allowed to promote its Olympic work is Populous because it is also an official sponsor.
The firms behind every other building in the park signed a gagging clause but many have since com-plained the rules are being interpreted too strictly.
The ban means they can’t mention Olympic work when bidding for the 2014 World Cup or 2016 Olympics in Brazil — two of the projects ministers are keen to win for Britain.
Brady refused to discuss her email to Populous but said she intended to lobby culture secretary Jeremy Hunt for a relaxation of the rules at a UKTI event on Monday.
Architects who have been invited to speak at the UKTI summits include some of the profession’s leading lights.
Richard Rogers was due to address two of the events, one for international politicians and Chinese business leaders, today, and one for the creative industry.
He will be promoting British architecture at large as well as his practice, underlining David Cameron’s comment earlier this year that “Richard is one of the greatest exporters of ideas in the UK”.
On Monday RIBA president Angela Brady chairs a discussion on future cities with Thomas Heatherwick, Spencer de Grey and Hanif Kara of engineers AKTII.
Populous, Hopkins and Zaha Hadid Architects are also contributing to summits, along with Arup, Benoy and FaulknerBrowns.
Mike Taylor of Hopkins, who led the velodrome design team, said: “We have been invited to several of these events and are very willing participants.
“Rarely in architecture does something lead directly to a job but it’s about meeting people and making contacts. And I feel slightly obliged to represent the country and show what we can all do.
“It goes beyond individuals looking for work. It’s also about representing what we have all collectively achieved. We are speaking for the profession and the wider construction industry.”
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Readers' comments (3)
"We are speaking for the profession and the my wider back pocket"
i can see how these individuals are all going to be promoting the open market and discussing with these potential clients how they can put them in touch with their chums if they are too busy with other clients they have met at the conference.
i struggle to understand how promoting individuals will help the wider architecture community that is struggling through this difficult time.... promoting the same people that creamed off the profits from the many public jobs that gave the architect community a bad name for producing poorly designed self involved 'show' pieces
its no coincidence that the practices with strong ties to whitehall (the lords rogers and foster) get all the best invites. Maybe now we should realise as a profession that you have to get more involved with politics if you want to succeed
Simply signing up to UKTI on Twitter would have alerted architects to the British Business Embassy at Lancaster House - it was free to anyone quick enough to register. Even a mere interior designer…