Richard Rogers to promote British architecture during Olympics
David Cameron asks Richard Rogers to address foreign businessmen during Games
Richard Rogers has been signed up by David Cameron as an Olympic ambassador to promote British architecture to visiting dignitaries.
The founder of Rogers Stirk Harbour & Partners will address foreign business and political leaders at Britain’s “business embassy” in the first week of the Games.
Rogers is one of a host of leading British designers and artists who will speak at Lancaster House on the Mall.
Other speakers include fashion designer Stella McCartney and children’s author Michael Morpurgo. Executives from FTSE 100 companies will also take part in the networking extravaganza which ministers hope will lead to deals worth millions of pounds.
Lancaster House, a grade I-listed building overlooking Buckingham Palace, has been transformed into a “business embassy” by the UKTI creative industries ambassador John Sorrell.
The work of the designers such as Foster & Partners, Terence Conran and Barber Osgerby will be displayed inside and Waugh Thistleton Architects has designed a temporary pavilion in the garden.
The building will be used by Cameron and ministers to host delegations from China, Brazil and other key nations where British businesses hope to win contracts.
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Readers' comments (3)
Good idea. I think he needs to focus more on what British architects are capable of though, and not the outcomes of projects, as a lot of projects are dumbed down in the UK due to various restrictions and prejudices.
With those disgracefully poor olympic pavilions revealed today on BDonline, the poor man will have a difficult task!
Why not Zaha Hadid promoting British architecture? Her building (minus the the side additions) for the Olympics is a good example of graceful design, and what imagination can achieve.